My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
2024 Wrap-up: Lessons, wins and marketing must-dos for 2025
5 Effective proofreading tips to ensure your copy is error-free
Why copywriters, copy editors & proofreaders are vital for great B2B content
SEO Copywriting: Balancing Keywords and Readability
Why personality matters in B2B content writing
How storytelling can take your B2B content to the next level
Conversational vs formal tone: Striking the right balance
What does “write like you’re having a conversation mean?”
Why meaningless fluff and hyperbole are bad for B2B content
Repurposing: how to make the most of your content and reach new audiences
Why evergreen content should be part of your B2B marketing strategy
Unlocking B2B Success: #1 Harnessing the Power of Content Marketing and SEO
How your headline can make or break engagement
Why search intent matters if you want to write B2B copy that converts
Copywriting formulas to help you write engaging copy and save you time
5 quick fix solutions to improve your landing page conversions
12 Copywriting Myths - Busted!
7 Tips for writing engaging B2B copy
Can AI write copy like a copywriter – and should I be worried?
Is Google's new 'Helpful Content' update good news for your B2B website?