Why personality matters in B2B content writing
My Blogs
As a marketer and freelance copywriter, it's my job to keep up to date on the latest trends and best practices. Every now and then I like to share my thoughts on marketing through my blogs as well as offer advice on how to take your marketing to the next level.
You never know, you may find some of my observations, tips, marketing and copywriting hacks of interest, and dare I say it, of use!
Conversational vs formal tone: Striking the right balance
Why meaningless fluff and hyperbole are bad for B2B content
Why evergreen content should be part of your B2B marketing strategy
Unlocking B2B Success: #1 Harnessing the Power of Content Marketing and SEO
How your headline can make or break engagement
Why search intent matters if you want to write B2B copy that converts
Copywriting formulas to help you write engaging copy and save you time
5 quick fix solutions to improve your landing page conversions
12 Copywriting Myths - Busted!
Can AI write copy like a copywriter – and should I be worried?
Is Google's new 'Helpful Content' update good news for your B2B website?
7 quick fixes to help your website perform better
Gary in sales likes to write, so he writes our online content
Why meta descriptions matter and how to write a great one
Try this simple free tool to find a topic for your B2B blog
How a business blog can help your 2022 content strategy
How to write website copy that engages with your audience
How the inverted pyramid can help you write engaging copy
5 effective ways to write engaging headlines for your audience